Expensive products?
Submitted by MikeMo on Thu, 08/07/2008 - 14:39.
Hey!
I am planning on promoting a bit more expensive (500-1K$) product nisch. Is that a good choice? Or do cheap/mid-price productes generate a better turnaround?
To attract customers, will I have, compared to cheaper products, need to change the look and feel om a potential homepage? Do I need more factual content or will a site more like buytheflip.com be sufficent? What do you guys think?
Like it or not, the media has done their job of scaring even online
consumers into buying less.
We have tried products at several price points ($200 to $900).
And the best luck we have had so far is with a $98.00 dollar
product where we pay a $50.00 referral commission. It has a great
value, earns them money, and most folks can afford the price.
You can see it at: *spam removed*
Mike
Hey Mike Mo
The post above me can't really be taken for his/ her word because they are spamming the forum, dropping links to whatever they promote.
I'm no expert, but if you are targeting the right audience on high end items, many with money to spend realize that they can save enough on taxes by buying online (US online buyers) to offset any shipping charges.
Can you show them that $1000 value for a spend of $500? If so , even better!
Good Luck
Barry
Barry,
Yeah, I do understand that I will have to focus on a different kind of consumer.
Is it that since the product is a bit more expensive people will be a bit less reluctant to buy, thus lowering my expected income, or is it up to me to attract the right costumers and aiming accurate for the ones really "deep" into their buy-phase so to say?
You may need to really focus on building a relationship with your visitors - people spending large amounts are less likely to buy from you the first time they visit your site. I'm thinking this may be a situation where you'd want a list signup on a landing page.. or at least on landing pages for keywords that aren't strictly "buy" keywords...
A trusted source told me to never let the price of something you are marketing scare you away. As long as it is not outrageously priced relative to similar products in the same niche.
Spendable income is just that - SPENDABLE- if you can weasel out the cyber window shoppers and cheapskates looking for a freebie...go out of your way to educate the consumer as to why they should spend loads of cash on the product you are promoting, rather than a comparable product your not....hell..offer 'em all high dollar options at your disposal in a comparison fashion like Jeremy does.
Depending upon ones "spendable budget" some may have fifty bucks, others five thousand, and it is all the same, you'll just be targeting the ones with a bit more to spend....there's thousands of 'em out there, does that make sense?
Jersey Girl is right on the money about the relationship building. Many on the verge of a spending decision may sign up for more free info. or tips on saving when they do pull the trigger and click the buy button for that high priced item.
Good Luck
Barry